Allied Advisers is publishing our sector update on Automation Software which provides an overview of this important segment, recent exciting trends, monetization models, the transactional market and active acquirers and investors in the ecosystem. Fueled by machine learning and AI, Automation continues to revolutionize business processes across industries at an unprecedented pace. Automation technologies, including Robotic Process Automation (RPA), Intelligent Process Autom

Allied Advisers is releasing its inaugural report on product led growth (PLG). As software users, we have had magical experiences with products that allow us to independently explore, test, purchase and expand usage without intervention from the product vendor’s sales team; these PLG strategies have been utilized successfully by leading SaaS companies such as Dropbox, Zoom, Klaviyo and Slack among others. This contrasts with sales led growth (SLG) that relies on direct sales